Tips from Video Production Marketing Companies

How much does an average business video marketing production cost? We get asked that all the time…and well….there’s really no average cost. It doesn’t go by time. A very simple video, only 30 seconds, well, a 30-second TV commercial costs a lot of money. It could cost a lot of money, but a 30-second business video, well, is that actually going to achieve the purpose of that particular video? It probably needs to be a little bit longer. So when you’re talking with your professional video production company, focus more on the business objectives, and if you come to them with a budget in mind, that’s going to help them make the most out of your budget. For example, do you need one location versus two locations, one camera versus three cameras? How many people do you need to manage those equipment resources? Do you need animation or motion graphics within that video in post production? There’s so many different variables that can go into making a video a $500 video, a $5,000 video, or a ...

Business video is extremely versatile, and it’s used within your sales and marketing organization, and that makes it a great investment. When you look at the other marketing investments you’ve made over the years, direct mail, trade shows, brochures, blog posts, mostly they have a one and done use case.  They fit a specific goal, objective, and that’s it. Corporate video production is very different, which is why it makes a great marketing investment. One corporate overview sales video, for example, can fit into many parts of your sales process.  It could be used in sales presentations, follow-up emails, on your website, blog posts, social media posting and emails.  There are so many use cases of that one corporate overview sales video. In addition, if you make a proper investment in corporate video production ( click here if you’d like to know “What makes up the cost of a video “) that particular corporate overview sales video will probably last three, four or even ...

Website recruitment videos are an effective method of getting prospective candidates interested and excited about working for you…and keeping them excited during the recruitment process.  That’s because, when high quality candidates get interested in your firm they make their way over to your website to learn about your people, culture and work life. In fact, your next hire might even expect you to have a website recruitment video…or be turned off if they don’t find one, which makes website recruitment videos, done by a professional video production services company, a worthwhile investment. But, rather than create just one website recruitment video that tries to appeal to every type of candidate, which is probably next to impossible, your professional video production services company can work with you to leverage your budget to create many recruiting videos that detail the many aspects of your firm on why it is such a great place to work. Here are four types of website recruit...