Tips from Video Production Marketing Companies

I’m often out at networking events in New York City talking to people about some of the things that our video production company in New York does.  When they get some interest in what we do they say, “I want this simple marketing video production…,” and they go on to tell me exactly what they want to SEE in their video.  They explain to me the shots and the visuals they want.  After they are done explaining this to me, I politely ask them what their key messages are. What are their sales goals and value propositions they have for the project.  And after I ask that, they generally go silent… The objective of this blog post is to convey the most important, and overlooked part, about any marketing video production.  It isn’t the cameras or equipment – it’s the messaging. When planning a corporate overview promotional video project with one of the many New York production companies, stay focused on the messaging and the goals. What objectives do you want to comm...

If you’re looking to develop and sound business video content marketing strategy you should be looking at how to create many videos, many different styles of videos, from a certain budget and produce videos at many different times of the year. In this blog post we will discuss how to leverage a budget to get many different kinds of business video marketing content. As many businesses are at different stages of adopting corporate video marketing content into their sales and marketing objectives each business should establish the right amount to invest for a professional video production company. Typical business goals that a business video marketing content will affect are Brand awareness Lead conversion Sales nurturing Improving SEO ranking Content marketing Corporate website promotional video Sales meetings and follow up material – FAQs, case studies Trade show material – before, during and after Reputation and crisis management Public relations Social media marketing A...