Tips from Video Production Marketing Companies

The possibilities for filmmaking and video communication are changing yet again and giving marketers amazing tools to stretch their creativity and gain competitive advantages with their video marketing strategy.  The latest and greatest new tools are 360 video and augmented reality (AR). They’re changing how we look at all stages of production and the concept of video communication itself. Now, you may be thinking that these new technologies aren’t really new because you’ve been hearing of augmented reality (AR), virtual reality, and 360 video for years now….and you’re absolutely right. However, it’s only now starting to get very big for consumers and for digital video marketers…and mobile devices are the driving force.     Mobile Devices as the Driving Force of 360 and AR Content So, why are mobile devices so important for this kind of content? It’s simple. Smartphones are ubiquitous in today’s world and are the easiest piece of technology for interacting with 360 a...

Podcasts are now an effective way to establish thought leadership expertise. That is why many brands, small businesses and executives have jumped on the podcasting bandwagon. So how do you continue to differentiate your podcast and gain market recognition, ears, downloads and leads to your business? Video production is your answer. Creating video marketing content while recording your podcast gives you more areas to distribute that thought leadership expertise because online video content has more uses than just podcasting. Recording online video content will not only give you the audio portion to podcast, but the visuals so you can show people who you are vs. just a voice. When you invite influencers on to your podcast, with video, you can cut and post clips on sites like Twitter and Facebook and take still shots from the video and use them for Instagram posts. Doing this lets you have numerous websites / social media outlets for you to continue to gain followers and popularity while...