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Showing posts from February, 2019
RECAP of the 2018 Law Firm Digital Marketing Survey: Trends & Best Practices
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The Legal Marketing Association (LMA) in conjunction with Good2bSocia l conducted a survey, and follow up webinar, regarding digital marketing trends and best practices amongst law firms. The survey asked legal marketers about their law firm digital marketing strategies to raise awareness of their firm, its practice groups to generate new business opportunities from prospective and existing clients. Guy Alvarez, CEO of Good2bSocial lead the discussion with guest presenters Jay Plum, Director of Communications at Bracewell LLP and Jeff Berardi, CMO of K&L Gates LLP who shared their thoughts and experiences with digital marketing at their firms. Key points from the webinar for legal marketing teams: There are many opportunities in digital marketing that law firms can utilize to raise awareness and generate new business. Legal marketers face challenges when implementing digital marketing programs and the resolutions to those obstacles. Leading firms measure the succes...