Tips from Video Production Marketing Companies

Video marketing companies know that B2B video marketing is still very new to most marketers and business owners.  And as such, many are challenged with how to help their client’s create a video marketing strategy that has an ongoing flow of quality online video marketing content needed to drive their sales goals.  One way to be productive and efficient, and get the most out of your investment is by adopting a Video 1st approach to B2B video marketing.   Why would a Video 1st approach to your B2B video marketing strategy be important to your business?  Just look at the behavior of consumers today. Over the past years the world has essentially transitioned into a society of viewers 1st, rather than readers.  The transformation started when this little video platform called YouTube came onto the scene in 2005, and since then online video marketing has fully invaded social media, websites and the sales process. Since 2016 the majority of internet traffic has b...

As a video production company, we love seeing more and more social media videos for LinkedIn and other channels. That means more people are doing video and getting used to being in front of the camera.  Which means that they are just a bit closer to planning a long-term video marketing strategy.  So if you’re planning for your next, or your first , social media video for LinkedIn, here are three video production tips for you (and one bonus one about a Video 1st video marketing strategy at the end!). The first video production tip for your video for social media is to work out your messaging first.  Social media videos for LinkedIn are business communications, so be thoughtful and succinct about what you want to communicate.  As we know only too well, people that watch social media videos have a short attention span so make sure your message is tight.  Jot down three quick bullet points on a piece of paper like a Post-it note so visually the message is tight...

Do you spend time thinking about how your prospects research, and short list, you and your competitors?  Did you know that more and more are on the look out for business video content marketing to do so?  As a video marketing agency, we have seen first hand how business video content marketing is how prospects get information, make their own decisions and qualify themselves before reaching out to you by phone or via your website. Myths that Stop Professional Service Firms from Investing in Video If legal marketing and accounting marketing teams want to keep up with current digital marketing tactics, then why don’t professional service firms invest in video?  Both real and perceived, here are a few of the myths we hear everyday: Myth: “Video is too expensive” or ” We don’t have the money for video” Reality: For many firms, having a full blown production multiple times a year is not in the cards, but with a thoughtful plan any available spend can be maximized to get the...